Carl Jamilkowski


Mine is a service that allows you to see yourself like data-miners see you. It is about giving users insight into how their data is viewed by others. We split this into two realms: how individuals see you (e.g. Facebook, employers), and how machines see you (the NSA, advertisers, etc.). My team developed the project under the supervision of Clay Shirky.


Given the available data, what can we invent that would improve the lives of individuals?

The project was part of an international design competition sponsored by Microsoft Research, “Design Expo – Making Data Useful: Improving Your Life, Community, and World.” We took an iterative approach, apparent below, that allowed us to refine the design and message over time. Given the prompt above, we started to imagine how we could use data to help the individual.

The Team

Me: wireframes, mockups, Mechanical Turk interviews, Metro-style mockups, logo design, donor of social data for testing
Donna Miller Watts: in-person user interviews
Michael Rothman: in-person user interviews
Omer Shapira: wireframes, mockups, donor of social data for testing
All: research, ideation, persona development

This is the project site.



Bringing together everything we brainstormed and discussed, we created an early design iteration of what would eventually become Mine.

We took this and gave our first presentation with several concept mockups.


"Look at reputation services that might offer the same thing"
"What does 100 percent success look like, 5 years from now?""


What is it?
What does it do?
We are asking ourselves… ?

What would someone do who is beyond helping? fake your death, create a new identity, move to place without Facebook

Career/employer rating: "the best job you could get with this profile is at McDonalds."


At this point, we started using the term 'data mirror' to describe our product. We focused on statistics, text analysis, and displaying results through easily digestible tidbits of data insight (which could be difficult to actually implement in an automated way). We brought this into the next presentation .


Tell a story about how the product is used








fine-grained controls had led people to “share more sensitive information with larger, and possibly riskier, audiences.”

- NYT Biz section - data mirror

- what performs the analysis? human or computer analysis
- are tools available to fully automate?
- human/peer analysis: must rate others in order to be rated yourself
- find the enemy for this product


We imagined some interfaces for our product that were more impactful and not overcrowded with data. One was a playful take on a children's tale. The other a simple diagram to show how closely you align with the person you want to be seen as.

And I coined a catch phrase to capture the power of the action taken by using our product:

Make it mine

This also led to its new name, Mine: describing the data-mining aspect as well as taking agency over how your data personal shapes your reputation. This was the presentation .


Our project is...
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End of Semester Results

After gathering some great data from our interviews, we iterated to the final presentation of our design.

Companies are getting more active in pursuing your social media information, and more specific in their analyses of it. Through everything you post now, someone thinks they are making an informed decision about you and the personal details of your life. Not only is the process hidden from you, the information that is being used could be wrong.

Data mining is not a problem or a threat - it's a new reality. People need a buffer, allowing them to reflect upon their social media information before it hits the general public. Mine informs you about the types of conclusions data mining companies make about you, and gives you a chance to change that. In a world where no online information is truly private, and one misjudged bit of info can collapse your hopes and dreams, let Mine be your canary.

User instructions

  1. Plug in the services
    • When you first open Mine, you plug in your social networks. The more you enable, the better the results.
    • Once that's done, you press "Make it Mine" to get your social media presence analyzed
  2. Get machine analysis
    • One component of a Mine analysis is a machine
  3. Rate others
  4. Get Human analysis

Final Presentation at Microsoft

We presented the project at the 2013 Microsoft Research Faculty Summit as part of the Design Expo – Making Data Useful: Improving Your Life, Community, and World. Here is a video of the Mine project presentation and these are the slides . Mine won the Best System Design award from Microsoft Research.

Here is a video Walkthrough of the Mine UI , also below in stills - I completely redesigned the UI in the Metro design style.

Thanks for checking out this project! See other featured projects and learn more about me