Iterate: Digestible

We focused on statistics, text analysis, and displaying results through easily digestible tidbits of data insight.

Brainstorming

What is it?
What does it do?
We are asking ourselves… ?

What would someone do who is beyond helping? fake your death, create a new identity, move to place without Facebook

Career/employer rating: “the best job you could get with this profile is at McDonalds.”

Iterate

At this point, we started using the term ‘data mirror’ to describe our product. Gaining insight into data (stats, text analysis, etc.) in an automated way could be difficult to actually implement, but generating these tidbits seemed essential in providing the right context for the user.

We brought this into the next presentation.

A simple mockup of a text-only report

Feedback

Facebook and friend privacy violations
Avoid potential Facebook scenarios
Focus on one concept (not 7 diff ones)

James Grimmelmann
– professor of law at Cornell
– studies how laws regulating software affect freedom, wealth, and power

Be careful of the dashboard metaphor
– dashboard vs steering wheel
– where is the steering wheel?

Think of illegal uses

What is the entire feedback loop?

Tell a story about how the product is used

Situation

Problem
Surprise
Interest

Use

Ask
Awareness
Alerted

Outcome

Solution
Understand
Pleased