Mine: Iterate: Digestible


What is it?
What does it do?
We are asking ourselves… ?

What would someone do who is beyond helping? fake your death, create a new identity, move to place without Facebook

Career/employer rating: “the best job you could get with this profile is at McDonalds.”


At this point, we started using the term ‘data mirror’ to describe our product. We focused on statistics, text analysis, and displaying results through easily digestible tidbits of data insight (which could be difficult to actually implement in an automated way).

presentation icon We brought this into the next presentation.

A simple mockup of a text-only report


Facebook and friend privacy violations
Avoid potential Facebook scenarios
Focus on one concept (not 7 diff ones)

James Grimmelmann
– professor of law at Cornell
– studies how laws regulating software affect freedom, wealth, and power

Be careful of the dashboard metaphor
– dashboard vs steering wheel
– where is the steering wheel?

Think of illegal uses

What is the entire feedback loop?