Xbox and PlayStation are the market leaders for over the top video by far right now, but it’s for a very specific audience. For them to be more aggressive in this space, I would argue that they probably need to rebrand Xbox. They can’t remain a game console.
Boxee CEO Avner Ronen: ‘I’m not sure people want everything on demand’ (via thisistheverge)
![](https://www.carljamilkowski.com/wp-content/uploads/2012/11/avnerronen.1419979002-1024x683.jpg)