Project Runway QR Codes

I was watching Project Runway on Bravo recently and noticed they were using QR codes. As I discovered in my previous role, awareness of these codes and how to use them rose markedly during the pandemic. They are great for passing data from one device to another with low effort and broad compatibility.

This appeared after the end credits and on top of the “next time” trailer – I’m wondering who their target audience is. It seems like an afterthough. Shoppability has always been high for this show, but it has been hit-or-miss for actually making it shoppable.