CES Press Kit and Coverage

Launching a new product at CES, I had to work with LG to craft a marketing message. They would have their general press conference, a massive booth with TVs containing the feature, and a demonstration in their booth walk-through videos. Of course they were putting out messaging for a broad range of consumer electronics products, so our feature in just one of those products would be easy to miss. This is why we had a booth where we could show off our specific features in the LG TV.

Press Kit

I also created an electronic press kit. We hired a firm to provide some guidance and to send the press kit out to various outlets. The kit itself included our press release, LG product photos, video demo, logo and usage guidelines. Additionally there were bios and two other product example images of our shoppable tech.

Coverage

I wanted to get a good handle on press coverage in addition to what our PR firm reported to us, and a feel for any public reception sentiment. As we expected coverage often didn’t name our company directly, but we did get mentioned in some way by many outlets. There were even a few think pieces around the future of shoppable television.